Branding and design with Freeline Design

Branding si design
Branding and design

Why Branding and Design with Freeline Design?

The design and creative process is, from our point of view, the most important in any visual, either website, visual identity, print or logo

Visual elements are of great importance in branding or in direct sales. Branding and design services for any type of advertising material are another strength.

For us, making branding and design is a passion. We like to draw shapes and know how to combine colors correctly. What we can guarantee is that the design and creative process is guided by some “golden” rules in any composition, all combined with “know-how” in the field.


Branding is one of the most important aspects of any business, big or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what does “branding” mean? How does it affect a business like yours?

Simply your brand is your promise to the customer. It tells what you can expect from your products and services and differentiates your offer from that of your competitors. “Your name is given by who you are, who you want to be, and how people perceive you to be.

Are you innovative in your industry? Or the experienced, trustworthy? Is your product the high quality, high quality or low cost, high value option? You can not be everything for all people. Who you are, should rely to some extent on who your customers want as a target and what they need to be.

The foundation of your brand is your logo Your website, packaging materials and promotional materials – all should integrate your logo – communicate your brand.

Brand and equity strategy

Your brand strategy is how, where, where, when, and with whom you intend to communicate and disseminate information from your branded messages. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy.

Intrinsic added value for brand capital often appears in the form of perceived quality or emotional attachment. For example, Nike associates its products with many stars, hoping that customers will also transfer their emotional attachment from the athlete to the product. For Nike, it’s not just shoe characteristics that actually sell shoes.


Defining your brand is like a self-discovery business trip. It can be difficult, time consuming and uncomfortable. You should at least answer the questions below:

– What is your company’s mission?
– What are the benefits and features of your products or services?
– What are your customers’ customers and prospects already thinking about?
– What qualities do you want to associate with your company?
– Examine yourself. Learn the needs, customs and wishes of your current and potential customers. And you will not rely on what you think I think. You know what they think.

Because defining your brand and developing a brand strategy can be complex, consider using the expertise of a nonprofit small business advisory group or a small business development center.

– Get a great logo. Put it all over.
– Write down your branded messages. What are the key messages you want to communicate about your brand? Every employee should be aware of your branding attributes.
– Integrate your brand. Branding extends to every aspect of your business – how you respond to your phones, what you or your sellers wear when you sell, your email signature, everything.
– Create a “voice” for your business that reflects your brand. This voice must be applied to all written and embedded communications in the visuals of all the materials, online and offline. Is your brand friendly? Be conversational. Is it ritzy?Be more formal. Get the essence.
– Develop a slogan. Write a memorable, meaningful and concise statement that captures the essence of your brand.
– Design templates and create branding standards for your marketing materials. Use the same color scheme, place the logo, look and feel throughout the process. You do not have to be fanciful, but just consistent.
– Pay attention to your brand. Customers will not return to you – or they will not direct you to anyone else – if you do not respect the brand promise.
– Be consistent. We placed this point in the last place just because it involves all of the above and is the most important advice we can offer. If you can not do that, your attempts to establish a brand will fail.


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