Mobile Optimization – Ensuring that visitors who visit your site on mobile devices have a device-optimized experience.
What is an optimization for mobile?
Every year, people spend more and more time on mobile devices and tablets, but many websites are not designed to represent different screen sizes and charging times. Mobile optimization shows you site design, site structure, page speed, and more to make sure you do not accidentally remove your mobile visitors.
Mobile SEO Best Practices
If your site is already optimized for search engines, there are only a few additional things to think about when optimizing for mobile.
Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond image optimization, you’ll want to minimize the code, use the browser cache, and reduce redirects.
In the past, some mobile devices could not support all of these items, so mobile webmasters blocked one or all three. But for the most part, this is no longer true, and the GoogleBot smartphone wants to be able to see and rank the same content that users make. So do not hide that. These items are also essential to help Google understand if you have a responsive website or another mobile solution.
DO NOT USE FLASH
The plug-in may not be available on your user’s phone, which means they will no longer have fun. If you want to create special effects, use HTML5 instead.
ALSO DO NOT USE POP-UP WINDOWS
It can be difficult and frustrating to try and close them on a mobile device. This can lead to a high rejection rate.
DESIGN FOR THICK FINGERS
Touch screen navigation can cause accidental clicks if your buttons are too large, too small or in the way of a finger trying to scroll through the page.
OPTIMIZE TITLES AND META-DESCRIPTIONS
Note that you are working with less space on the screen when a user searches on a mobile device. To show you the best works in SERPS, make it as concise as possible (without sacrificing the quality of information) when creating titles, URLs and meta-descriptions.
USE SCHEMA.ORG STRUCTURED DATA
Due to limited screen space, a search result with rich snippets may be more pronounced than on a desktop.
OPTIMIZE FOR LOCAL SEARCH
If your business has a local element, be sure to optimize your mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site’s metadata.
CONFIGURATION OF THE MOBILE SITE
Perhaps the most important decision you will make when you set up a site is to decide whether you want to use a responsible, dynamic or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but accepts all three options as long as you have configured them correctly.
ALL OUR SITES ARE OPTIMIZED FOR MOBILE OR TABLETS